About us


GEMMED is the love child of Lacey Ryan and Madison Guest, known by many as L&M. The brand was created as L&M recognized a true need for trend focused, but affordable jewelry.

We felt like we knew so many girls, including ourselves, that loved jewelry but didn’t always want to spend a ton of money.

Madison Guest is a fashion stylist and image consultant from the small town of Ada, Oklahoma. She currently splits her time between New York and Los Angeles, which gives her insight into style across America. From styling celebrity red carpets to music videos and national commercials to every day looks, her eye for putting looks together and adapting trends has brought both a practical and aspirational touch to GEMMED.

With an emphasis on style and quality, instead of high prices, GEMMED was born in the fall of 2017. 

Lacey Ryan is a jewelry industry veteran. In lieu of a lemonade stand like most young kids, she was creating and selling jewelry out of a red wagon on the sidewalks of Fire Island, NY. In 2008, she created her wildly popular eponymous line, while also designing private jewelry lines for countless retailers across America. With impeccable taste and style, her designs are equally as fashion forward as they are timeless.

We believe jewelry is the key to elevating any outfit. Even if it’s jeans and a t-shirt, it can become a look just by adding some great jewelry. And that’s what GEMMED is.

L&M, two self-made women, hailing from completely different backgrounds, bonded over their shared love of vintage fashion, sale shopping, and dance parties. They have infused GEMMED with the sass of NYC, the ease of LA, the flavor of Miami, and a whole lot of rose’.